New CUPRA Terramar

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Rob
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Joined: Mon Mar 31, 2014 2:38 pm

Post by Rob »

Plug-in hybrid technology has shown that electrification is part of CUPRA’s DNA, and the range of vehicles that benefit from the technology has grown to encapsulate a large part of the CUPRA range. But CUPRA are taking it further.

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By 2024 the range of plug-in hybrid models will include even more options and greater range.

Joining the team is the CUPRA Terramar, a sport SUV that pays homage to Terramar, Sitges, combining bold proportions with striking design. This emotional, sporty and electrified SUV will move us upmarket to the hot spot of the SUV segment, the fastest growing segment in Europe. It will be produced in Hungary at Audi’s Györ plant.

The CUPRA Terramar will be available with ICE versions as well as a new generation of plug-in hybrid powertrains that deliver around 100km in all-electric mode.

The e-HYBRID range focuses on performance and contemporary sportiness and is part of the bigger journey as we fulfil the electrification revolution.

“Terramar is where everything started for CUPRA. Our new sporty hybrid SUV perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win”, said Jorge Diez, Design Director at CUPRA. “Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4,5m long SUV, with CUPRA DNA ready to shake one of the most competitive segments”.

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